Client News

Expresswrite Scripts with Tera Productions

Written by : Posted on May 1, 2015 : No Comments
Expresswrite teamed with Tera Productions to create a heart warming and touching video in the spirit of the holiday season.

Click here to watch the video.

MP et al
Video capture Michael Price

ExpressWrite proudly provides writing services to the Friends of Johnston to promote historical and cultural preservation in Bethlehem, PA.

Written by : Posted on April 21, 2015 : No Comments

ExpressWrite proudly provides writing services to the Friends of Johnston to promote historical and cultural preservation in Bethlehem, PA.The Johnston estate was entrusted into our care to
preserve for our children and for their children. Friends of Johnston want to
continue that legacy of public service and cultural awareness.

Camel’s Hump Farm is the heart of the Johnston estate and the
cornerstone for its survival.

Friends of Johnston are seeking to be good stewards of the farm, not as
a dusty old museum piece, but as a living link between our community and its
history, because saving what is best about the past prepares us for the future.

The farm is one of a kind. There is no other place
like it in Bethlehem, with its unique architecture, 350 year old trees, and the
Monocacy Creek running through it. Friends of Johnston envision the farm being
used as a park, a school, a summer camp, an environmental education center with
community programs and cultural events, and providing demonstration projects
for agricultural experimentation and innovation.

Beyond cultural and historic
preservation, FOJ will offer nature based early childhood education, summer and
after school camps, workshops and classes, community gardens, and a perfect
local site for cultural community events. There will be plenty of opportunities
for community involvement with mentorship programs, habitat restoration, job
skills training, and sustainable agricultural pilot projects. Food grown on the
farm will donated to local food banks to aid in hunger relief. Also, the
Monocacy Creek and the hiking trails of the estate invite discovery and
exploration.

Friends of Johnston Calls on Expresswrite

Written by : Posted on April 21, 2015 : No Comments

FOJ Main houseArchibald Johnston was a visionary and philanthropist dedicated to serving his fellow citizens.

He sought to make sure the people of this town had clean water, decent housing, a healthy environment and quality education. He believed in the public service, saying “…nothing comes to you in this world that is thoroughly appreciated unless it is obtained by a sacrifice on your part.”

So, he stepped forward to help prevent Moravian College from closing its doors in its darkest hour. When neighbors began to lose their farms in the Great Depression, Johnston bought their properties and placed them in a trust for the families to repurchase when times improved.

He also knew that people need natural sanctuaries to remain connected to their cultural heritage and community.

The Johnston estate was entrusted into our care to preserve for our children and for their children. Friends of Johnston want to continue that legacy of public service and cultural awareness.

Camel’s Hump Farm is the heart of the Johnston estate and the cornerstone for its survival.

Friends of Johnston are seeking to be good stewards of the farm, not as a dusty old museum piece, but as a living link between our community and its history, because saving what is best about the past prepares us for the future.

The farm is one of a kind. There is no other place like it in Bethlehem, with its unique architecture, 350 year old trees, and the Monocacy Creek running through it. Friends of Johnston envision the farm being used as a park, a school, a summer camp, an environmental education center with community programs and cultural events, and providing demonstration projects for agricultural experimentation and innovation.

When we lose something this special, we lose a piece of ourselves and it’s gone forever.

We believe that every person is an important thread in the fabric of our community and together we can accomplish great things. We were given a great gift by Johnston, and with it a great responsibility.

It’s our turn to step forward to preserve that legacy and our history for the next generation.

Do you ever wonder how your charitable donations are used? Monies usually disappear into the bureaucratic operations of a giant organization and you don’t know how they were spent.

There is an opportunity right here in Bethlehem for you, your children, and future generations to see and enjoy the results of your charitable giving. Lying just off Route 191, this historic farm and its unique buildings form the estate of Bethlehem’s first mayor, Archibald Johnston. It was all slated to become another strip mall and high density apartments. The Friends of Johnston endeavor to continue Johnston’s generous legacy by preserving, restoring, and reusing the estate for the benefit of the local Bethlehem community.Camel's Hump farm

Beyond cultural and historic preservation, FOJ will offer nature based early childhood education, summer and after school camps, workshops and classes, community gardens, and a perfect local site for cultural community events. There will be plenty of opportunities for community involvement with mentorship programs, habitat restoration, job skills training, and sustainable agricultural pilot projects. Food grown on the farm will donated to local food banks to aid in hunger relief. Also, the Monocacy Creek and the hiking trails of the estate invite discovery and exploration.

The Friends of Johnston need help now to prevent this land from going to developers. If you really want to see your charitable giving work for you and your community, please consider donating to this worthy effort.

 

 

In the Picture with Hunter Graphics

Written by : Posted on March 11, 2015 : No Comments

HunterGrafxExpresswrite has teamed up with Hunter Graphics http://www.huntergrafx.net/ to offer copywriting services for its diverse client portfolio. Hunter Graphics provides high quality design and graphics for websites and all types of printed materials including trade show booth banners. Their vector linear designs are clear and compelling in everything from the size of a business card to a billboard.

 

Although a picture may be worth a thousand words Hunter Graphics chose Expresswrite because fewer words work better when business is the game. It’s all about choosing the right ones that will attract potential clients and hold their interest. Expresswrite will create articles, photo captions, blogs, and web page content plus complete editing services.

Outdoor Wedding Tips for the Poconos

For nearly two centuries the magic of the Pocono Mountains has attracted couples to celebrate their marriages in the natural beauty of these panoramic hillsides. The Poconos’ well earned reputation as the land of love makes it an ideal location to celebrate the union of family and friends. The scenic background of the Poconos entices many couples to choose an outdoor wedding ceremony. Pocono wedding venues can make accommodations for unexpected inclement weather by providing tents or an alternative ceremony location but any couple planning an outdoor wedding in the Poconos should take several important things into consideration for themselves and their guests.

When selecting a date for an outdoor Pocono wedding, consider the expected average temperatures and weather at that time of year. If you are unfamiliar with the region you can seek the advice of an experienced wedding organizer at your chosen venue to help you plan for all weather related contingencies. Dates are reserved as much as a year in advance and without a crystal ball you can never be certain, but it is always safer to expect the unexpected. Outdoor ceremonies are generally held from April through October, although weddings occur in all twelve months of the calendar year.

Couples celebrating a Pocono Mountains wedding in the middle of summer may desire an evening ceremony after the heat of the day has dissipated. This arrangement leaves plenty of time during the day for a wedding breakfast or bridal luncheon and spa for the wedding party. It may even prevent a few sunburned bridesmaids and would be welcomed by older guests who cannot tolerate intense sun or heat. Floral decorations may not wilt so quickly and that ice sculpture you requested will melt more slowly. Summer weddings in the Poconos offer a wide range of recreational activities for all wedding participants and guests either on site or at nearby locations including canoe trips on the Delaware River, hiking on the Appalachian Trail, and fishing.

A spring wedding in the Poconos can be wonderfully lush with the abundance of nature bursting forth in renewal. In spring, the mid day temperatures are more temperate for an outdoor wedding. If held beside a lake or on a scenic overlook and the air temperatures run significantly cooler in the evening. A fall wedding can offer warm sun during the day and cooler evening temperatures with the additional majestic display of fall colors.

If you love the romance of winter with cozy fireplaces and pristine scenery, a winter wedding in the Poconos is breathtaking. Nothing creates a deeper intimacy or a more unique style than a winter wedding. Winter weddings provide the opportunity everyone to take advantage of nearby winter activities like skiing and snow tubing. No matter what season, the Poconos is a land of romance and hospitality.

Turning Little Guys into Big Guys with 1st Small Biz Web

!stSeo logoMessage matters, so 1stSmallBizWeb, http://1stsmallbizweb.com/  uses Expresswrite, http://www.expresswrite.net/,  for its copywriting and web content needs. 1stSmallBiz Web is expert in the web development and optimization business and getting web sites to rank at or near the top in an extremely competitive market requires superior content that is crafted to attract and motivate potential customers. Expresswrite specializes in writing with specific intent and has proven its versatility with projects for a wide variety of businesses around the country.

1stSmallBizWeb searched for a partner with the skills to provide compelling copy that would incorporate essential keywords for search engine optimization purposes yet retain its readability and coherence. Working with ExpressWrite utilizes the strengths of both companies to provide more comprehensive and effective marketing tools for its clients’ websites. This combination has helped sites move quickly rank in the top three in vital keyword search categories in extremely short time periods. Better positioning leads to greater credibility, more calls and better conversion rates for those business clients.

A website is often the first point of contact with potential customers. About 80% of customers begin their search for products and services by going online and using Google. On average they will visit a site three times before making a purchase or contacting the company but it is important to remember that you don’t get a second chance to make a first impression. If content is poor, the customer may never return for that second or third look because every Google search displays thousands to millions of results. Customers have lots of choices and little time to waste trying to dig through unclear content. The decision to either read more or click away is made quickly, usually within three seconds.

Text that captures the browser’s attention and invites him or her to explore further into the site is an essential ingredient to business success on the web. 1stSmallBizWeb and ExpressWrite have now combined their skills to provide their clients the best web site development and search optimization available.

 

 

Sea Glass Jewelry of Florida Sparkles With ExpressWrite

SeaGlassFLSea Glass Jewelry of Florida recently established an ongoing relationship with Expresswrite for their web development and marketing. We are working to enhance the company’s online presence in the lucrative high end sea glass jewelry market through offering enticing product descriptions to potential customers.

Sea Glass Jewelry started as a one man operation. The owner made beautiful earrings out of sea glass as a hobby but soon discovered his jewelry was popular beyond his immediate circle of friends and acquaintances. As the artisan continued to refine his techniques, winding silver and gold fittings to the irregular surfaces of sea glass, orders for more pieces kept arriving. With the launch of the new website, Sea Glass Jewelry of Florida is aiming for nationwide marketing and distribution.

Their earrings are crafted from both found natural sea glass and a selection of higher quality man-made sea glass which offers the beauty of natural sea glass at a more modest price. SGF chooses from large glass samples unlike than the more common small glass pieces found in beachfront shops. The settings, windings, and hoops are made with Sterling Silver or 14 Karat Gold. No two pairs of earrings are exactly alike so matching a pair is difficult although man-made sea glass is a bit more consistent and easier to match in size and shape.

Expresswrite has been crafting product descriptions that capture the unique features and character of these earrings to differentiate them from cheap competitors. To view examples of our work visit the Sea Glass of Florida website at http://www.seaglassjewelryfl.com.

 

 

 

 

ExpressWrite Benefits Custom Benefits USA

CBUSACustom Benefits USA insurance company launched its new website with the help of Expresswrite.  Owner, Tracey Pal Izzi, says “It never would have happened without the persistence and excellent writing from Expresswrite.”

Custom Benefits specializes in medical insurance including Medicare Advantage, Critical Care, Dental, Vision, Affordable Care Act plans, Work Place Insurance, Travel Insurance, Supplemental Insurance and Life Insurance. Describing the wide variety of Custom Benefits products in a compact format proved a real challenge but the end result is a website that is easy to navigate and easy to understand.

Expresswrite emphasized Tracey’s exceptional customer service which sets her apart from other insurance agents in her region. Testimonials were gathered and edited to provide third party verification of her business abilities and industry specific knowledge.

To see the results of our work visit http://www.custombenefitsusa.com/.

Paramount Reaches New Heights with ExpressWrite

ParamountWe are pleased to announce that the professionals at Paramount Business Development have chosen ExpressWrite to supply content for their newly redesigned website.

For over 20 years, Paramount has been helping businesses grow and prosper with expert coaching.  Business coaching involves much more than simple training or developing a business plan—a business coach works continuously with the company throughout the “game” providing constant feedback and assessment.

A great plan is nothing without implementation and Paramount believes that what gets measured gets done. Paramount has spent years developing and perfecting programs that have a transformational effect on companies, owners, and employees, but struggled with finding the right words to deliver that powerful message.

Paramount identified five coaching modules to promote through its new website: Sales Coaching, Leadership Training, Team Building, Strategic Planning, and Succession Planning. Expresswrite worked within each module to craft unique and compelling text that reaches out to potential clients and tells them what they need to know about Paramount’s methods and services.

To see our work with Paramount Business Development, please visit their website: http://www.paramountbusinessdevelopment.com/

 

ExpressWrite Turns up the Heat for FishersHVAC

Fisher SiteFisher’s Heating and Air Conditioning suffered from languishing sales and a lack of growth even though they have been in the HVAC business for 30 years. Their website attracted few customers and remained invisible to searches even within their regular service area. ExpressWrite teamed with its partners, Cooper Marotta and Brian Hunter, to improve the Fisher’s website and develop innovative ways to drive customers to their door.

ExpressWrite presented a compelling history of the company together with articles on specific products and attractive ad copy that help set Fishers HVAC apart from its many competitors. Ad copy was created for the entire site that not only clearly describes Fishers products and services but also gives customers strong incentives to contact Fishers for their HVAC needs. We designed a new logo and a number of eye catching slides for special offerings and promotions. Keywords researched were incorporated into the web text to improve the site rankings.

Since the onset of this multi-level approach, revenue at Fishers HVAC is up a whopping 135%. Fishers claims customers frequently attest that they chose to bring their business to Fisher’s based largely on the appeal and professionalism of the website. To see the results of our work, visit Fishers HVAC.